Hi, I’m Sai Ma, a UX designer dedicated to
making technology
accessible
intuitive
delightful
accessible
for everyone.
MS HCDE @UW
Previously @ Expedia @ Alibaba
Resume
A person casually sitting in front of a scenic nature view, with a laptop resting on their lap. They are using the keyboard to browse hotels on a map.
Expedia Logo
Keyboard Accessible Map for Booking Hotels
Redesigned the hotel shopping experience on maps for keyboard users, and collaborated closely with developers to launch a sandbox prototype for AB testing.
Elevated the System Usability Score from 19.7 to 82.2
Reduced keyboard navigation time by 60% relative to competitors
Achieved full compliance with WCAG 2.2 AAA criteria
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A person sitting in front of a computer, confronted by lots of negative social media content. The image carries a predominantly blue tone.
Pendulum Logo
Mental Wellness meets Social Media Moderation
Created an AI-powered product solution to improve the mental wellness of professionals tasked with reviewing negative content on a daily basis.
FINAL PROTOTYPE →PROCESS BOOK →
Research for Informed Design
User Interview
Usability Testing
Co-design
Diary Study
User Journey Mapping
Images of in-person user interviews and Zoom-based user interviews
Screenshots of co-design activities with Miro
Screenshots of Emotional Journey Mapping with Figjam
Alibaba.com logo displayed against an orange background.
Alibaba Logo
Merchant Empowerment via SaaS Templates
Led the user-centered design of industry-specific SaaS templates and established a design system for consistency.
Empowered over 200,000 merchants to independently build professional storefronts and event pages.
Accelerated the monthly design cycle from 3 weeks to 1.5 weeks.
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Five mobile screens displayed against a background with the word "tutor" and an arrow pointing left, as well as the word "learner" with an arrow pointing right.
Leap Group Logo
Education App for Dual User Needs
End-to-end executed the Leap Group app, focusing on a dual-user design approach tailored for both tutors and learners.
Successful launched the product with positive user feedback.
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Coding Skills
Design with technical feasibility in mind and effectively communicate with developers.
HTML & CSS
JavaScript (p5.js)
Arduino
A personal website coded with HTML and CSS
An ipad game coded with p5.js
A physical interactive installation coded with Arduino
Three screens showcasing the new YouthCare website
YouthCare Logo
Website Redesign to Empower Homeless Youth
Improved the Information Architecture, UX & UI on YouthCare Website to increase donations and volunteer.
Identified needs of donors and volunteers to strengthen emotional connection with homeless youth.
Collaborated closely with stakeholders through bi-weekly meetings.
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On the left, a mobile login screen. On the upper right, a screen showing game instructions. On the lower right, a card for a Clippers vs. Grizzlies game.
Sleeper Logo
Fantasy Sports App
Iterated the Sleeper mobile app based on user & stakeholder feedback.
Successful launched the end-to-end redesign of the onboarding experience.
Improved in-app game experience based on user feedback.
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Screenshot of ArtPassport mobile page
GalleriesNow Logo
Localization of a Global Art Platform
Led the user-centered design for mobile web pages & collaborated closely with stakeholders to develop localization strategies.
Advocated a usability test & iterated design to increase business growth by 400%.
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Tools behind Design Excellence
Figma (3+ years)
Adobe Creative Suite
3D Modeling
A digital interface showcasing UX/UI design created using Figma
An illustration crafted using Adobe Illustrator
An office lobby rendered in 3D using SketchUp